A new restaurant concept can potentially have great success by capturing an entire market and being the first of its kind. And, yet…it can also be a big risk to launch an entirely new restaurant concept into a market. New concepts can take time for people to adopt – so the key to launching a new restaurant concept is to assess the business landscape and culinary trends. It’s always a risk but can be a calculated risk, which will increase the chances of success. Good luck!
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